Damo: Ideal Automobile-W (02015) reduced the price of the new MEGA by 50,000 yuan, and monthly sales are expected to gradually recover

The Zhitong Finance App learned that Morgan Stanley released a research report saying that Ideal Automobile-W (02015) launched a new MEGA model. The price for a single configuration was 509,800 yuan, down 50,000 yuan from the 2025 MEGA Home. The bank maintains Ideal Auto's “gain” rating, with a target price of HK$78.5, and expects MEGA's monthly sales to gradually recover. As overseas markets expand, the performance can further benefit.

Delivery of the new MEGA began this week, and right-hand drive versions are scheduled to be launched in Hong Kong, Macau, Singapore and Thailand before the end of this year. Morgan Stanley believes that the focus of this facelift is on handling performance and autonomous driving, not on car details. The new car is equipped with wire-controlled steering and rear-wheel steering systems, reducing the 5.35 meter-long MEGA turning radius from 6.2 meters to 5.5 meters, and is equipped with an 800V active anti-roll chassis, dual M100 chips and 4 lidars, providing a hardware foundation for continuous OTA upgrades.

The bank pointed out that the new MEGA uses a single configuration and full standard equipment, which helps reduce consumer decision-making costs while simplifying production and delivery processes. At the same time, the upcoming i9 model will be the next focus to support short-term sales and the growth of pure electric vehicles.