Buy, hold, sell: Wesfarmers, Endeavour, Macquarie shares

S&P/ASX 200 Index (ASX: XJO) shares are 0.09% lower at 9,011.9 points on Friday.

Here are some new ratings from the experts this week. 

Wesfarmers Ltd (ASX: WES)

The Wesfarmers share price is $77.74, up 1.1% today and down 14% over 12 months.

Morgans reaffirmed its accumulate rating on this ASX 200 consumer discretionary share after the company's FY26 results.

The broker said: 

WES's FY26 result was broadly in line with expectations, although trading in early FY27 was slightly softer, with management also flagging higher capex in FY27.

Management noted that while consumer demand remains resilient, cost-of-living pressures persist and customers continue to be value-conscious.

… our target price rises to $85.00 (from $81.10) as we believe the increased investments WES is making in the near term will drive sustainable growth over the long term.

This is particularly evident across its retail businesses (Bunnings, Kmart Group, Officeworks and Priceline), where investment should strengthen customer value propositions in a subdued consumer environment and position the divisions to capture stronger growth when economic conditions improve.

Macquarie Group Ltd (ASX: MQG)

The Macquarie share price is $252.66, up 1.3% today and up 14% over 12 months. 

Morgans has a hold rating on this ASX 200 bank share.

Analyst Damien Nguyen said (courtesy The Bull): 

Macquarie benefits from a diversified global business spanning asset management, infrastructure, commodities and investment markets.

Earnings momentum has improved as transaction activity and market conditions have stabilised, while long term growth opportunities remain attractive.

However, a stronger share price and a cyclical earnings profile suggest much of the recovery is already reflected in its valuation.

We view the stock as fairly valued and maintain a hold recommendation.

The shares have risen from $196.47 on March 3 to trade at $251.01 on August 27.

Endeavour Group Ltd (ASX: EDV)

The Endeavour share price is $3.24, down 0.8% today and down 13% over 12 months.

Morgans kept a trim rating on this ASX 200 consumer staples share after Endeavour's FY26 report.

Morgans said:

There were no major surprises in EDV's FY26 result after the company pre-announced its key numbers (sales, underlying EBIT and underlying NPAT) in early August.

However, the outlook for costs was greater than anticipated as EDV increases investment to execute its new strategy.

Management noted that competition remains intense in the Retail segment, particularly in the online channel, while Hotels sales growth softened in early 1H27 across all key categories (food & beverage, gaming and accommodation).

We expect FY27 to be a disruptive year as EDV implements its transformation initiatives.

Liquor demand also remains under pressure from elevated interest rates, ongoing cost-of-living pressures and a subdued consumer environment.

The post Buy, hold, sell: Wesfarmers, Endeavour, Macquarie shares appeared first on The Motley Fool Australia.

Motley Fool contributor Bronwyn Allen has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended Macquarie Group and Wesfarmers. The Motley Fool Australia has recommended Macquarie Group and Wesfarmers. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

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