According to Counterpoint, since 2026, driven by rising global storage prices, more than 40% of smartphone models have experienced price increases. This is the first time in the industry. The price of the newly released model is 25% higher than the model released in the same period last year. Since 2026, global smartphone retail prices have increased by an average of 15%, and the prices of some models have nearly doubled. As the cost of storage and other components rises, smartphone manufacturers are continuing to pass on higher costs to consumers. Price-sensitive markets were most clearly affected, with the highest increase of 21% in India, 19% in the Asia-Pacific region, and 18% in the Middle East and Africa. High-end models account for a relatively high share, and the carrier-led market growth was relatively moderate. China rose 10%, Europe rose 7%, and the US rose 5%. The increase was mainly concentrated on newly launched models.

According to Counterpoint, since 2026, driven by rising global storage prices, more than 40% of smartphone models have experienced price increases. This is the first time in the industry. The price of the newly released model is 25% higher than the model released in the same period last year. Since 2026, global smartphone retail prices have increased by an average of 15%, and the prices of some models have nearly doubled. As the cost of storage and other components rises, smartphone manufacturers are continuing to pass on higher costs to consumers. Price-sensitive markets were most clearly affected, with the highest increase of 21% in India, 19% in the Asia-Pacific region, and 18% in the Middle East and Africa. High-end models account for a relatively high share, and the carrier-led market growth was relatively moderate. China rose 10%, Europe rose 7%, and the US rose 5%. The increase was mainly concentrated on newly launched models.