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Alma Media says audience trust, not AI, becomes key competitive edge for journalism

PUBT·09/04/2026 09:25:34
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Alma Media says audience trust, not AI, becomes key competitive edge for journalism
  • Alma Media management framed audience trust as the key competitive advantage for journalism as AI accelerates content production.
  • Executive Vice President Juha-Petri Loimovuori said AI can draft and analyse, but humans retain responsibility for accuracy and balance.
  • Management highlighted direct audience relationships as a strategic priority as AI answers queries without traffic to multiple websites.
  • AI is being used in Kauppalehti earnings coverage, with journalist-built tooling and mandatory editorial review before publication.
  • Alma News Media joined the SPUR coalition to push licensing standards for journalistic content used in AI systems.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Alma Media Oyj published the original content used to generate this news brief on September 04, 2026, and is solely responsible for the information contained therein.