The General Office of the Zhejiang Provincial Government recently issued the “Implementation Opinions on Unleashing Sports Consumption Potential to Further Promote the High-Quality Development of the Sports Industry”, which clearly states that by 2030, the total scale of the sports industry in the province will reach 1 trillion yuan, and that the construction of a strong competition province is at the forefront of the country, cultivating about 10 sports enterprises with national influence. Among them, it is proposed to encourage commercial complexes, scenic spots, blocks, business districts, etc. to introduce sports formats, and support the creation of a number of immersive sports consumption scenarios in stadiums, sports parks, sports camps, etc. Encourage all regions to support the operation of professional clubs in a compliant manner. Continue to host mass brand events such as “Zhejiang BA” and “Wu Yue Cup”, support mountainous Haidao County to host sporting events, and strengthen “village brand” events such as “Village Run,” “Village Super League,” and “Village BA.” Encourage eligible stadium facilities to extend their opening hours to promote nighttime sports consumption.

The General Office of the Zhejiang Provincial Government recently issued the “Implementation Opinions on Unleashing Sports Consumption Potential to Further Promote the High-Quality Development of the Sports Industry”, which clearly states that by 2030, the total scale of the sports industry in the province will reach 1 trillion yuan, and that the construction of a strong competition province is at the forefront of the country, cultivating about 10 sports enterprises with national influence. Among them, it is proposed to encourage commercial complexes, scenic spots, blocks, business districts, etc. to introduce sports formats, and support the creation of a number of immersive sports consumption scenarios in stadiums, sports parks, sports camps, etc. Encourage all regions to support the operation of professional clubs in a compliant manner. Continue to host mass brand events such as “Zhejiang BA” and “Wu Yue Cup”, support mountainous Haidao County to host sporting events, and strengthen “village brand” events such as “Village Run,” “Village Super League,” and “Village BA.” Encourage eligible stadium facilities to extend their opening hours to promote nighttime sports consumption.