Robinhood's new blockchain competes directly with Solana.
Robinhood is making major headway in the segments that have traditionally been Solana's home turf.
If that trend stays intact after Robinhood stops subsidizing usage, it will be a real problem for Solana.
Robinhood Markets' (NASDAQ: HOOD) new blockchain, the Robinhood Chain, opened for business on July 1, and by the end of the month, it was averaging $29.7 million in daily tokenized stock trading volume on its decentralized exchanges (DEXs). That sum was even higher than the combined total of two main tokenized equity trading venues on the Solana (CRYPTO: SOL) blockchain -- a reversal of Solana's overpowering lead in the segment thus far, which had begun to look nearly unassailable.
Solana spent 18 months building that lead, and Robinhood is challenging it in a matter of weeks. But, given how quickly capital rotates within the crypto sector to the latest shiny thing, it would be premature to say that Robinhood's position is secure in any way.
Missed Nvidia in 2009? This Rare Signal Is Flashing Again. In 2009, a "Double Down" signal flashed for a little-known chipmaker called Nvidia. For the first time in years, that same "Total Conviction" signal is flashing for a company 1/100th the size of Nvidia. Continue »
So which of these assets will be the better buy once the hype around the new network's debut starts to fade?
Image source: Getty Images.
One of the pillars of Solana's investment thesis is that it will remain the cheapest, fastest blockchain for trading tokenized real-world assets that need to change hands, like stocks.
Solana handled about 97% of spot decentralized exchange trading volume in those assets during the first half of 2026, up from just 7% a year earlier, per a 21Shares report published Sept. 1. About $501 million in tokenized stocks were parked on Solana as of Sept. 3, up from just over $57 million a year ago; it presently holds 19% of all tokenized stock value, making it one of the leading chains for the purpose.
Robinhood is aiming at the top spot, but its early traction is coming from an unlikely source. Most of the chain's stock token trading volume is actually the result of traders swapping and launching meme coins, as launchpad projects enable users to create their own meme coins using their tokenized shares as the liquidity pair. Just one of those launchpad projects, Pons, collected $31.4 million in protocol fees in August.
The base of tokenized shares on Robinhood Chain is $90.9 million as of Sept. 3, representing only 3.2% market share. But, in August, its decentralized exchanges saw $17.6 billion in volume, whereas Solana's had $60.9 billion.
So, given that its volume is being pumped up by shares being used as the paired liquidity for meme coin trading, it isn't exactly rivaling Solana as a primary venue for tokenized trading, at least not yet. And if the crypto market cools, Robinhood's meme coin trading activity is very likely to dry up, which will tank its tokenized stock volume too.
In August, the chain itself booked nearly $6 million in revenue, but there isn't enough data yet to say whether that's going to be a normal amount. On the other hand, none of the company's crypto activities have to work for the stock to do well. Its total revenue of $1.3 billion in the second quarter was up 32% from a year prior, even as its crypto segment revenue fell by 38% to $100 million.
Take note: Its revenue grew plenty even while losing ground in crypto; it could easily fail to gain much more market share in tokenized stock trading during the next couple of years and then still outperform Solana as an investment thanks to the success of its other lines of business.
Solana will almost certainly face continued competitive pressure from Robinhood's blockchain, which will take the form of headwinds to its growth in tokenized stocks.
It's still worth owning because, just like Robinhood, it has other growth segments, such as agentic commerce (AI agents that transact with each other without human intervention) and decentralized finance (DeFi). Plus, it still has significant advantages over its competitor in terms of speed and cost.
Furthermore, as popular as Robinhood's chain is today, its popularity may prove to be a flash in the pan, which is often the case with new crypto networks. And even if the chain itself brings in a lot of fees for Robinhood, the company's huge revenue base may be too large for investors to notice the contribution.
Pay attention in late September, when Robinhood's 90-day transaction fee subsidy will expire, and users will need to start paying their own transaction costs.
If its chain volume continues to hold up despite that through November, the encroachment on Solana's turf can be considered durable, which will make Robinhood stock the better asset to buy. If Solana retains its lead as soon as Robinhood stops paying users to participate, it'll be the better option.
Alex Carchidi has positions in Solana. The Motley Fool has positions in and recommends Solana. The Motley Fool has a disclosure policy.