Apple changed leadership and entered the “Tenus Era” on September 1. John Turnus succeeded Tim Cook as CEO of Apple, and Cook became the executive chairman of the board of directors on the same day. Apple will hold an autumn new product launch on September 9, local time. The theme is “Bright the new chapter, let's shine”. This will be the first press conference since John Turnus took over as CEO of Apple. Bloomberg's Mark Gurman revealed in an article that Cook will appear at Apple's fall press conference, but he himself will not appear in the event video.

Apple changed leadership and entered the “Tenus Era” on September 1. John Turnus succeeded Tim Cook as CEO of Apple, and Cook became the executive chairman of the board of directors on the same day. Apple will hold an autumn new product launch on September 9, local time. The theme is “Bright the new chapter, let's shine”. This will be the first press conference since John Turnus took over as CEO of Apple. Bloomberg's Mark Gurman revealed in an article that Cook will appear at Apple's fall press conference, but he himself will not appear in the event video.