Zhang Xiang, head of the Distribution Industry Development Department of the Ministry of Commerce, said at the press conference of the State Information Office that the Ministry of Commerce has successively identified three batches of 1,450 time-honored Chinese brands, of which more than 40% are distributed in classic historical industries such as silk tea, traditional Chinese medicine, arts and crafts. Next, we will focus on four aspects to promote high-quality development in collaboration with time-honored brands and classic historical industries. First, focus on improving support policies. We will continue to guide all regions to implement policies and measures such as “Opinions on Promoting the Innovation and Development of Time-honored Brands”, focusing on the four aspects of protection, inheritance, innovation and development, promoting greater collaboration between time-honored brands and cultural heritage, historical districts, and museums, developing more products and services containing traditional culture, rich in fashion elements, and meeting contemporary needs, creating more “happy to hear” consumption scenarios for the masses, and “accelerate” high-quality development through product updates, technological innovation, and model innovation. Second, give full play to the exemplary role. Third, improve the dynamic evaluation system. Finally, establish a monitoring and early warning mechanism.

Zhang Xiang, head of the Distribution Industry Development Department of the Ministry of Commerce, said at the press conference of the State Information Office that the Ministry of Commerce has successively identified three batches of 1,450 time-honored Chinese brands, of which more than 40% are distributed in classic historical industries such as silk tea, traditional Chinese medicine, arts and crafts. Next, we will focus on four aspects to promote high-quality development in collaboration with time-honored brands and classic historical industries. First, focus on improving support policies. We will continue to guide all regions to implement policies and measures such as “Opinions on Promoting the Innovation and Development of Time-honored Brands”, focusing on the four aspects of protection, inheritance, innovation and development, promoting greater collaboration between time-honored brands and cultural heritage, historical districts, and museums, developing more products and services containing traditional culture, rich in fashion elements, and meeting contemporary needs, creating more “happy to hear” consumption scenarios for the masses, and “accelerate” high-quality development through product updates, technological innovation, and model innovation. Second, give full play to the exemplary role. Third, improve the dynamic evaluation system. Finally, establish a monitoring and early warning mechanism.