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Audi's plan to redistribute brand resources in the Chinese market has basically been finalized. In the future, SAIC Audi will only operate the AUDI brand, and the Sihuan brand will be fully classified as FAW-Audi. It should be pointed out that the AUDI brand is an intelligent connected electric vehicle series created by Audi specifically for the Chinese market, without the four-ring logo; the four-ring brand covers Audi's unified global fuel and electric product line. Currently, SAIC Audi operates two pure electric models of the AUDI brand, the E5, E7x, and the A5LSportback, A7L, Q6, and a pure electric model Q5e-tron. As a long-term operator of the Sihuan brand, FAW Audi owns domestic and imported models of all other Sihuan brands, and is responsible for the sale of the two pure electric models A6LE-tron and Q6LE-tron developed by Audi FAW New Energy and based on the Audi PPE platform. On the market side, SAIC Audi has begun to promote Sihuan brand models at reduced prices, and the meaning of clearing the inventory is obvious. On the production side, production of some models of the Sihuan brand has declined since this year. July data shows that production of all models has returned to zero, and the cutting attitude of SAIC Audi and the Sihuan brand has gradually become clear.

Zhitongcaijing·09/07/2026 11:25:04
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Audi's plan to redistribute brand resources in the Chinese market has basically been finalized. In the future, SAIC Audi will only operate the AUDI brand, and the Sihuan brand will be fully classified as FAW-Audi. It should be pointed out that the AUDI brand is an intelligent connected electric vehicle series created by Audi specifically for the Chinese market, without the four-ring logo; the four-ring brand covers Audi's unified global fuel and electric product line. Currently, SAIC Audi operates two pure electric models of the AUDI brand, the E5, E7x, and the A5LSportback, A7L, Q6, and a pure electric model Q5e-tron. As a long-term operator of the Sihuan brand, FAW Audi owns domestic and imported models of all other Sihuan brands, and is responsible for the sale of the two pure electric models A6LE-tron and Q6LE-tron developed by Audi FAW New Energy and based on the Audi PPE platform. On the market side, SAIC Audi has begun to promote Sihuan brand models at reduced prices, and the meaning of clearing the inventory is obvious. On the production side, production of some models of the Sihuan brand has declined since this year. July data shows that production of all models has returned to zero, and the cutting attitude of SAIC Audi and the Sihuan brand has gradually become clear.