Sportradar Group (SRAD) Expands Polymarket And Euroleague Ties, Is The Stock Still Cheap?

Sportradar Group (SRAD) is back in focus after two fresh client announcements. The company expanded its relationship with Polymarket and renewed key Euroleague Basketball data and audiovisual betting rights through 2031.

Despite these new client wins, Sportradar Group’s recent share price performance has been weak, with the stock down about 21% on a 90 day share price return and about 45% on a year to date share price return, while the 3 year total shareholder return of about 16% shows a more resilient longer term picture.

Compare Sportradar Group’s recent volatility with hand picked peers by scanning 47 high quality undervalued stocks, which pairs stronger balance sheets with more supported valuations.

Sportradar Group now trades well below where it started the year, even as new contracts add more long term visibility. Does that set up a reasonable entry today, or argue for patience and a cheaper price later?

Most Popular Narrative: 30.3% Undervalued

Sportradar Group’s most followed narrative sees fair value at $18.50 versus the last close of $12.90, which implies a sizable valuation gap that the narrative ties to long term earnings potential rather than short term sentiment.

Increasing demand for advanced, real-time sports data, in-play betting, and micro markets is driving greater adoption of premium, higher-margin products like MTS and 4Sight, supporting both revenue acceleration and EBITDA margin expansion.

Read the complete narrative. Read the complete narrative.

Want to understand why this narrative supports a higher fair value for Sportradar Group? The core assumptions lean heavily on faster earnings growth, richer margins, and a valuation multiple that still assumes discipline. The detail sits in how those three pieces fit together over several years.

Result: Fair Value of $18.50 (UNDERVALUED)

Have a read of the narrative in full and understand what's behind the forecasts.

However, the Sportradar Group narrative also leans on execution risks, including tighter sports data competition and potential regulatory shifts that could pressure pricing and margins.

Find out about the key risks to this Sportradar Group narrative.

Another View on Sportradar Group’s Valuation

The analyst narrative frames Sportradar Group as about 30% undervalued at $18.50 fair value versus the $12.90 share price. Our DCF model presents a different perspective, with an estimated future cash flow value of $51. That is a substantial difference for any investor to consider.

Look into how the SWS DCF model arrives at its fair value. Look into how the SWS DCF model arrives at its fair value.

Next Steps

Given the mix of optimism and concern in this Sportradar Group story, it makes sense to review the underlying data yourself and move quickly while sentiment is split. Start by weighing the upside against the potential downsides in the 2 key rewards and 2 important warning signs.

Looking for more investment ideas beyond Sportradar Group?

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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