Paylocity Director Kenneth Robinson Sells 800 Shares for $127,000
Key Points
The sale was valued at approximately $127,000.
The transaction reduced the insider's holdings by 11%.
Robinson maintains a direct position of 6,745 shares following the liquidation.
Kenneth B. Robinson, Director at Paylocity Holding(NASDAQ:PCTY), sold 800 shares of common stock on Aug. 27, 2026, according to a recent SEC Form 4 filing.
Transaction summary
| Metric | Value |
|---|---|
| Transaction value | $127,000 |
| Shares sold | 800 |
| Post-transaction shares (directly held) | 6,745 |
| Post-transaction value | $1 million |
Transaction value based on SEC Form 4 weighted average sale price ($158.41); post-transaction value based on Aug. 27, 2026, market close ($158.15).
Key questions
- What is the scale of the transaction relative to the insider's total direct position?
Robinson sold shares equal to 11% of his direct holdings before the transaction, reducing his direct equity position to 6,745 shares. The Director currently retains an insider ownership interest of 0.01% in the company. - How has the stock performed leading up to this disclosure?
Paylocity shares recorded a 13% one-year loss as of the Aug. 27, 2026, transaction date. The company reported trailing twelve-month revenue of $1.8 billion and net income of $269.7 million for the same general period. - What are the core business operations of the company?
Paylocity provides cloud-native software for human capital management and payroll processing, including specialized tools for expense management and tax services. The company maintains a market capitalization of $8.5 billion as of the Aug. 28, 2026, market close.
Company Overview
| Metric | Value |
|---|---|
| Share Price (as of market close 2026-08-28) | $157.93 |
| Market Capitalization | $8.5 billion |
| Revenue (TTM) | $1.8 billion |
| Net Income (TTM) | $269.7 million |
Company Snapshot
- Paylocity delivers a comprehensive cloud-native software platform specializing in human capital management (HCM) and payroll processing solutions, with primary revenue derived from subscription-based software services and payroll tax processing for mid-market and enterprise customers across the United States.
- The company operates a recurring revenue business model centered on cloud-based HCM and payroll solutions, generating revenue through subscription fees, implementation services, and ancillary payroll processing services that drive predictable, scalable cash flows.
- Paylocity primarily serves mid-market and enterprise businesses seeking integrated workforce management solutions, with customers spanning multiple industries requiring comprehensive payroll, benefits administration, talent management, and compliance capabilities.
Paylocity is a leading provider of cloud-native HCM and payroll software, with TTM revenue of $1.8 billion and approximately 6,900 employees at its Schaumburg headquarters. The company's competitive advantage stems from its unified platform architecture, which consolidates payroll, benefits, talent management, and workforce analytics into a single, integrated solution, enabling customers to reduce operational complexity and enhance workforce productivity. Paylocity's subscription-based business model, coupled with its focus on mid-market customers underserved by legacy providers, positions the company for sustained growth in the increasingly digital human capital management market.
What this transaction means for investors
One of the issues plaguing Paylocity has been a general sell-off in software stocks at various points over the last year, due to fears that artificial intelligence is increasing in capabilities to offer services similar to those of software companies. Over the last 12 months, the Paylocity stock price has dropped 12% as of this writing. In comparison, the S&P 500 is up 18.8% over the same period.
On the surface, hearing that an insider is selling shares amid a declining stock price may sound alarming. But given the context of the transaction, this doesn't appear to ring any alarm bells. While Robinson sold 800 shares, he still holds 6,745 shares, indicating continued alignment with the company's future success.
For what lies ahead, analysts seem to view the stock favorably. According to CNN, of the 22 analysts who cover the stock, 77% rate it a buy, while 23% rate it as a hold. From that group, the median one-year price target is $170, representing a potential gain of 11.6%. The highest price target in the group is $250, representing a potential gain of 64.2%, while the lowest, $128, represents a loss of roughly 16%.
Jack Delaney has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Paylocity. The Motley Fool has a disclosure policy.