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“The contract construction industry has completely bid farewell to the liberal era of competing for scale, price, and promises, and has fully entered an era of competing for professional value, competing for quality, and competing for fulfillment.” Recently, Wang Junfeng, vice chairman of the China Real Estate Association and executive director and CEO of Greentown Management Holdings, spoke bluntly in an exclusive interview with the “Daily Economic News” reporter. Wang Junfeng mentioned that at present, the domestic real estate industry is losing incremental dividends and has fully entered a new stage of development in the inventory game and improving quality and efficiency. With its anti-cyclical characteristics, asset-light construction has become the core support track for enterprise transformation, urban renewal, and risk relief.

Zhitongcaijing·09/09/2026 10:09:06
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“The contract construction industry has completely left the liberal era of competing for scale, price, and commitment, and has fully entered an era of competitive value, competing for quality, and competing for fulfillment.” Recently, Wang Junfeng, vice chairman of the China Real Estate Association and executive director and CEO of Greentown Management Holdings, spoke bluntly in an exclusive interview with the “Daily Economic News” reporter. Wang Junfeng mentioned that at present, the domestic real estate industry is losing incremental dividends and has fully entered a new stage of development in the inventory game and improving quality and efficiency. With its anti-cyclical characteristics, asset-light construction has become the core support track for enterprise transformation, urban renewal, and risk relief.