Changes in US stocks | Apple (AAPL.US) bucked the trend and rose nearly 2% Wall Street is optimistic about the new growth cycle

The Zhitong Finance App learned that on Thursday, Apple (AAPL.US) bucked the trend and rose by nearly 2% and is now reported at $320.66. According to the news, in the early hours of Thursday morning, Apple held an autumn press conference with the theme “Bright New Stories, Let's Be Dazzling”. This was the first fall press conference since the new CEO John Turnus took office. At the conference, Apple unveiled the high-profile folding screen phones iPhone Duo, iPhone 18 Pro/Pro Max, Apple Watch Series 12/Ultra 4, and AirPods 5.

In response, Goldman Sachs and J.P. Morgan Chase later released research reports, stating that the press conference was in line with expectations as a whole, and both maintained their bullish ratings on Apple. Furthermore, both investment banks believe that Apple has adopted an exquisite pricing and promotion strategy between “guaranteed sales” and “guaranteed profit margins,” which will drive continued strong demand for equipment.