During the 2026 China International Trade in Services Fair, KPMG released the research results report “Prospects for Ten Frontier Trends in Service Consumption in the “15th Five-Year Plan”. Based on first-tier market data and policy documents, the “Report” systematically examines the development status, main risks, and top ten cutting-edge trends in service consumption in China during the “15th Five-Year Plan” period. The “Report” suggests that opening up the service industry to the outside world at a high level, deepening the application of digital technology, releasing value in the county service market, and reshaping the development pattern of service consumption from the supply side are the core driving forces for the growth of service consumption during the “15th Five-Year Plan” stage. In terms of the county market, the county area is the cornerstone market for China's consumption, and it is also the most promising incremental space for expanding service consumption.

During the 2026 China International Trade in Services Fair, KPMG released the research results report “Prospects for Ten Frontier Trends in Service Consumption in the “15th Five-Year Plan”. Based on first-tier market data and policy documents, the “Report” systematically examines the development status, main risks, and top ten cutting-edge trends in service consumption in China during the “15th Five-Year Plan” period. The “Report” suggests that opening up the service industry to the outside world at a high level, deepening the application of digital technology, releasing value in the county service market, and reshaping the development pattern of service consumption from the supply side are the core driving forces for the growth of service consumption during the “15th Five-Year Plan” stage. In terms of the county market, the county area is the cornerstone market for China's consumption, and it is also the most promising incremental space for expanding service consumption.