At 8 p.m. on September 12, pre-sales of new Apple products officially began. The reporter discovered that “Two Days of Ice and Fire” was staged on the first night of the iPhone 18 Pro series pre-sale. Meanwhile, consumers poured in large numbers on various platforms to buy, and the first batch of supplies for several popular models was shown to be sold out on various e-commerce platforms. The average transaction price of the iPhone 18 Pro Max 256GB burgundy burgundy was 12,799 yuan, an increase of 16.4%; the average transaction price of the same 256GB silver version was 13,999 yuan, an increase of 27.3%. On the other hand, as of press release, the iPhone 18 Pro series can still be pre-ordered on the official website in some regions, and can be picked up the same day it goes on sale.

At 8 p.m. on September 12, pre-sales of new Apple products officially began. The reporter discovered that “Two Days of Ice and Fire” was staged on the first night of the iPhone 18 Pro series pre-sale. Meanwhile, consumers poured in large numbers on various platforms to buy, and the first batch of supplies for several popular models was shown to be sold out on various e-commerce platforms. The average transaction price of the iPhone 18 Pro Max 256GB burgundy burgundy was 12,799 yuan, an increase of 16.4%; the average transaction price of the same 256GB silver version was 13,999 yuan, an increase of 27.3%. On the other hand, as of press release, the iPhone 18 Pro series can still be pre-ordered on the official website in some regions, and can be picked up the same day it goes on sale.