As the weather gets cooler, Mid-Autumn Festival and National Day approach, beef consumption is gradually entering peak season, and the market is showing a sharp rise in volume and price. According to some merchants, beef prices have increased significantly recently. On the one hand, it is driven by demand; on the other hand, beef cattle stocks have declined and supply has declined. The sales manager of a meat company in Binzhou City, Shandong Province, explained that taking beef tenderloin as an example, it used to be around 90 yuan per kilogram, but now it has risen to more than 100 yuan per kilogram. According to monitoring by the Ministry of Agriculture and Rural Affairs, in the 2nd week of September, the national beef price was 75.73 yuan per kilogram, up 0.5% month-on-month, 7.2% year-on-year, and 6.1% higher than at the beginning of the year. With the rise in beef prices, the benefits of beef cattle breeding are improving. In Shahe City, Xingtai, Hebei, Wang Jiangbo currently operates a farm with more than 450 beef cows. More than 30 beef cows were released just over 10 days ago. Wang Jiangbo told reporters that now a cow can make a profit of 2,000 yuan to 2,500 yuan. Yang Chun, a researcher at the Institute of Agricultural Economics and Development of the Chinese Academy of Agricultural Sciences, said that the rise in international beef prices in 2026 combined with consumer demand during the peak season will continue to rise in the later stages.

As the weather gets cooler, Mid-Autumn Festival and National Day approach, beef consumption is gradually entering peak season, and the market is showing a sharp rise in volume and price. According to some merchants, beef prices have increased significantly recently. On the one hand, it is driven by demand; on the other hand, beef cattle stocks have declined and supply has declined. The sales manager of a meat company in Binzhou City, Shandong Province, explained that taking beef tenderloin as an example, it used to be around 90 yuan per kilogram, but now it has risen to more than 100 yuan per kilogram. According to monitoring by the Ministry of Agriculture and Rural Affairs, in the 2nd week of September, the national beef price was 75.73 yuan per kilogram, up 0.5% month-on-month, 7.2% year-on-year, and 6.1% higher than at the beginning of the year. With the rise in beef prices, the benefits of beef cattle breeding are improving. In Shahe City, Xingtai, Hebei, Wang Jiangbo currently operates a farm with more than 450 beef cows. More than 30 beef cows were released just over 10 days ago. Wang Jiangbo told reporters that now a cow can make a profit of 2,000 yuan to 2,500 yuan. Yang Chun, a researcher at the Institute of Agricultural Economics and Development of the Chinese Academy of Agricultural Sciences, said that the rise in international beef prices in 2026 combined with consumer demand during the peak season will continue to rise in the later stages.