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Visa research shows US online and in-app payments rise to 58% by 2026 amid “couch economy” shift

PUBT·09/14/2026 13:02:25
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Visa research shows US online and in-app payments rise to 58% by 2026 amid “couch economy” shift
  • Visa research flagged a “couch economy” shift, with more consumer spending moving to online, in-app, subscriptions, delivery, recurring home services.
  • U.S. domestic payment volume online or in-app rose to 58% in 2026 from 48% in 2019.
  • Streaming subscriptions reached more than 17% of U.S. cards, versus roughly 6% tied to cinema or concert spending.
  • Food delivery broadened beyond affluent early adopters; UAE cards active on food delivery apps rose to nearly 30% in 2026 from about 2% in 2018.
  • Frequent online purchasing increased in the U.K.; cards making 10+ online or in-app purchases per month rose to nearly 28% from 15% in 2018.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Visa Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 202609140900BIZWIRE_USPR_____20260914_BW641855) on September 14, 2026, and is solely responsible for the information contained therein.