Sprout Social survey shows 56% of consumers plan to cut holiday spending amid economic pressures

• Sprout Social Q3 2026 Pulse Survey flags a weaker US holiday spending outlook, with 56% of consumers planning to cut spending.
• Tariff-driven price pressure is a key risk, with 69% concerned about increases; 36% plan to shop earlier to avoid them.
• Social media ties physical stores as the top gift-discovery channel at 46%; it leads for Gen Z at 54%.
• Commerce is shifting in-app, with 57% open to buying directly within social platforms, raising stakes for social-first retail strategies.
• Utility content drives conversion: promo codes rank first, product demos second; targeted social ads score as the least effective driver.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Sprout Social Inc. published the original content used to generate this news brief via GlobeNewswire (Ref. ID: 202609160900PRIMZONEFULLFEED9827630) on September 16, 2026, and is solely responsible for the information contained therein.