On September 16, the Hubei Enshi Market Supervision Administration issued an information notice: Recently, there were media reports that the registered live streaming account operated by Hubei Tianqiying Culture Media Co., Ltd. in our city is suspected of impersonating the identity of a village cadre to carry out live broadcasts. After receiving the relevant information, our bureau immediately set up a special working class to carry out investigation and verification work. After preliminary investigation, the 7 live streaming accounts operated by the 4 anchors involved in the company used nicknames such as “village secretary” and “village chief” to create virtual “going to the countryside” scenes to attract attention, increase traffic, and carry out live broadcasts to bring goods. They are suspected of misleading consumers. In accordance with the relevant provisions of the “Anti-Unfair Competition Law of the People's Republic of China”, our bureau has opened an investigation against the company and the 4 anchors involved in accordance with the law. The case is being processed.

On September 16, the Hubei Enshi Market Supervision Administration issued an information notice: Recently, there were media reports that the registered live streaming account operated by Hubei Tianqiying Culture Media Co., Ltd. in our city is suspected of impersonating the identity of a village cadre to carry out live broadcasts. After receiving the relevant information, our bureau immediately set up a special working class to carry out investigation and verification work. After preliminary investigation, the 7 live streaming accounts operated by the 4 anchors involved in the company used nicknames such as “village secretary” and “village chief” to create virtual “going to the countryside” scenes to attract attention, increase traffic, and carry out live broadcasts to bring goods. They are suspected of misleading consumers. In accordance with the relevant provisions of the “Anti-Unfair Competition Law of the People's Republic of China”, our bureau has opened an investigation against the company and the 4 anchors involved in accordance with the law. The case is being processed.