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PepsiCo APAC foods chief Tse says local flavors drive regional growth strategy

PUBT·09/16/2026 20:07:47
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PepsiCo APAC foods chief Tse says local flavors drive regional growth strategy
  • PepsiCo Asia Pacific Foods CEO Anne Tse outlined a strategy to drive APAC growth through local insights and culture-led product innovation.
  • Lay’s flavors in the region skew more toward Eastern tastes; Quaker products in China incorporate Eastern culinary approaches such as fermentation.
  • Management highlighted away-from-home activations as a key engagement lever, including a recently opened Shanghai restaurant and farm visits tied to harvest season.
  • Tse pointed to China livestream commerce capabilities, citing dedicated livestream rooms and real-time dashboards tracking conversion and consumer feedback.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. PepsiCo Inc. published the original content used to generate this news brief on September 16, 2026, and is solely responsible for the information contained therein.