
The performance of consumer discretionary businesses is closely linked to economic cycles. This sensitive demand profile can cause the industry to underperform when macro uncertainty enters the fray, and over the past six months, its 1.6% return has fallen short of the S&P 500’s 12.9% gain.
While some companies have durable competitive advantages that enable them to grow consistently, the odds aren’t great for the ones we’re analyzing today. Keeping that in mind, here are three consumer stocks best left ignored.
Market Cap: $291 million
Founded as a chain of daily newspapers, E.W. Scripps (NASDAQ:SSP) is a diversified media enterprise operating a range of local television stations, national networks, and digital media platforms.
Why Do We Avoid SSP?
E.W. Scripps’s stock price of $3.14 implies a valuation ratio of 321x forward P/E. Check out our free in-depth research report to learn more about why SSP doesn’t pass our bar.
Market Cap: $3.34 billion
Founded in 1986, Bright Horizons (NYSE:BFAM) is a global provider of child care, early education, and workforce support solutions.
Why Do We Think BFAM Will Underperform?
Bright Horizons is trading at $68.72 per share, or 12.5x forward P/E. Read our free research report to see why you should think twice about including BFAM in your portfolio.
Market Cap: $459.1 million
Founded in California in 1982, Malibu Boats (NASDAQ:MBUU) is a manufacturer of high-performance sports boats and luxury watercrafts.
Why Are We Bearish on MBUU?
At $23.39 per share, Malibu Boats trades at 9.8x forward P/E. Check out our free in-depth research report to learn more about why MBUU doesn’t pass our bar.
WHILE YOU’RE HERE: Top 9 Market-Beating Stocks. The best stocks don’t just beat the market once. They do it again. And again. Robust revenue growth, rising free cash flow, returns on capital that leave their competition in the dust. The market has already rewarded these businesses.
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Stocks that made our list in 2020 include now familiar names such as Nvidia (+1,460% between June 2020 and June 2025) as well as under-the-radar businesses like the once-micro-cap company Kadant (+214% between June 2020 and June 2025). Find your next big winner with StockStory today.