Musinsa opens first Shenzhen stores, expanding offline presence in southern China

• Musinsa will open Musinsa Store and Musinsa Standard locations in Shenzhen, China, on Oct. 31.
• Move extends its China offline footprint into South China, adding to an existing base in Shanghai and Hangzhou.
• Sites will be adjacent at ONE AVENUE in Shenzhen’s Futian CBD, targeting young, higher-spending consumers.
• Musinsa Store will launch with about 30 Korean fashion brands, with plans to add more based on demand.
• Musinsa Standard site will be its fifth China branch, with assortment tuned using local sales data and climate patterns.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Musinsa Co. Ltd. published the original content used to generate this news brief on September 16, 2026, and is solely responsible for the information contained therein.