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On September 17, OPPO recently celebrated its 31st anniversary. Chen Mingyong, founder and CEO of OPPO, had an internal public conversation and shared his latest thoughts on company culture, AI changes, and future development. He said that OPPO further refined “duty” into three key words — “normal mind, focus on the essence, and think for the long term.” The more we face pressure and temptations, the more we need to go back to the culture itself and think about what is right. Referring to today's general anxiety about AI, Chen Mingyong believes that the industry now places too much emphasis on the attributes of AI as a “tool to improve efficiency.” “The advent of AI is more about unleashing everyone's productivity and creativity than improving efficiency, let alone replacing people.” Chen Mingyong said, “What we should really think about is whether AI can solve problems that could not be solved in the past, and whether it can be applied to products and services to create new value. If you only see efficiency improvements, you actually don't understand the essence of AI.” “We are 31 years old and we have to go further.” He mentioned, “In the AI era, it is more important to build a multi-terminal active service ecosystem based on understanding users' intentions.” At the same time, he said the company will continue to increase support for innovation, grassroots creativity, and long-term technology investment.

Zhitongcaijing·09/17/2026 11:49:04
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On September 17, OPPO recently celebrated its 31st anniversary. Chen Mingyong, founder and CEO of OPPO, had an internal public conversation and shared his latest thoughts on company culture, AI changes, and future development. He said that OPPO further refined “duty” into three key words — “normal mind, focus on the essence, and think for the long term.” The more we face pressure and temptations, the more we need to go back to the culture itself and think about what is right. Referring to today's general anxiety about AI, Chen Mingyong believes that the industry now places too much emphasis on the attributes of AI as a “tool to improve efficiency.” “The advent of AI is more about unleashing everyone's productivity and creativity than improving efficiency, let alone replacing people.” Chen Mingyong said, “What we should really think about is whether AI can solve problems that could not be solved in the past, and whether it can be applied to products and services to create new value. If you only see efficiency improvements, you actually don't understand the essence of AI.” “We are 31 years old and we have to go further.” He mentioned, “In the AI era, it is more important to build a multi-terminal active service ecosystem based on understanding users' intentions.” At the same time, he said the company will continue to increase support for innovation, grassroots creativity, and long-term technology investment.