Musinsa Standard opens first Chungnam store at Shinsegae Cheonan-Asan department store

• Musinsa Standard opened its first offline store in South Chungcheong Province at Shinsegae Department Store Cheonan-Asan.
• Two-floor format carries men’s and women’s apparel for 2026 fall/winter, with beauty and home categories included.
• Pre-opening from the 8th to the 15th generated cumulative sales of 197% of the initial target.
• Move extends the brand’s offline footprint in the Chungcheong region following an existing store in North Chungcheong Province.
• Opening-day promotion priced a “Super Bag” of items valued at KRW 300,000 at KRW 49,900.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Musinsa Co. Ltd. published the original content used to generate this news brief on September 17, 2026, and is solely responsible for the information contained therein.