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On the evening of September 18th, Beijing time, Swiss sports brand Onrun officially announced that it will join hands with soccer superstar Kylian Mbappe to enter the soccer field, marking that the brand famous for its running shoes has officially begun a new journey towards the world's largest sports program. David Allerman, founder of Onpao, publicly stated that the brand's soccer shoes will be sold to the retail market in 2027 and are positioned as high-end products. According to reports, Mbappé will not only wear soccer products developed by Pang Run to participate in the game, but will also directly participate in the development and testing of future soccer shoes and apparel, and become the brand's global spokesperson. Referring to the incentive mechanism for cooperation between Anpao and Mbappé, Ampo Asia Pacific PR director Adrian revealed in an interview that night that night that that night that Ampang and Mbappé are long-term, highly collaborative cooperation, centered on co-creation and product innovation, and has an entrepreneurial spirit. The incentive mechanism includes both cash and equity. But he wasn't sure if it was similar to Federer's model.

Zhitongcaijing·09/18/2026 15:33:04
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On the evening of September 18th, Beijing time, Swiss sports brand Onrun officially announced that it will join hands with soccer superstar Kylian Mbappe to enter the soccer field, marking that the brand famous for its running shoes has officially begun a new journey towards the world's largest sports program. David Allerman, founder of Onpao, publicly stated that the brand's soccer shoes will be sold to the retail market in 2027 and are positioned as high-end products. According to reports, Mbappé will not only wear soccer products developed by Pang Run to participate in the game, but will also directly participate in the development and testing of future soccer shoes and apparel, and become the brand's global spokesperson. Referring to the incentive mechanism for cooperation between Anpao and Mbappé, Ampo Asia Pacific PR director Adrian revealed in an interview that night that night that that night that Ampang and Mbappé are long-term, highly collaborative cooperation, centered on co-creation and product innovation, and has an entrepreneurial spirit. The incentive mechanism includes both cash and equity. But he wasn't sure if it was similar to Federer's model.