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Alphabet (GOOGL) Could Be 28% Undervalued Following Its Antitrust Win

Simply Wall St·09/20/2026 15:23:22
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A federal judge’s decision to block a forced breakup of Alphabet (GOOGL)’s advertising assets keeps its core ad engine intact and gives the company room to keep funding AI projects, Google Cloud, and Waymo.

Recent trading tells a mixed story. Alphabet’s 7-day share price return of 3.26% and year-to-date share price gain of 10.91% point to rebuilding momentum. In contrast, the 1-year total shareholder return of 37.58% and 3-year total shareholder return of about 1.7x underscore how strongly longer term holders have been rewarded.

Scan how Alphabet’s antitrust win fits into the broader AI buildout by comparing it against hand-picked 88 AI infrastructure stocks that are riding the same demand for data centers and compute capacity.

Alphabet now sits in an awkward middle ground, no longer cheap on old fears yet not exuberant after the antitrust bump. Does it make more sense to lean in at today’s price or wait for a cleaner entry?

Most Popular Narrative: 72.5% Overvalued

Alphabet closed at $349.54 while the most followed narrative pegs fair value at $202.62 using a 9.5% discount rate, which leaves a large gap between market optimism and that intrinsic estimate.

The great companies always go on sale eventually. Fear arrives right on schedule, and when it does, the patient investor is the one holding the basket. Be fearful when others are greedy, Buffett likes to say. Right now, others are very greedy about this one. Berkshire owns it and is glad to. That is not the same thing as telling you to chase it here.

See why 224 investors see Alphabet as 73% overvalued.

Result: Fair Value of $202.62 (OVERVALUED)

Still, two pressure points could upset that picture: heavier than expected capital spending, and any tougher antitrust outcome that reshapes Alphabet’s ad or search economics.

Find out about the key risks to this Alphabet narrative.

Another View: SWS DCF Says Alphabet Looks Cheap

The narrative fair value of $202.62 frames Alphabet as 72.5% overvalued. Our DCF model tells a very different story. On that cash flow view, the stock trading at $349.54 screens at a 28.1% discount to an estimated value of $486.02, which raises a simple question: Is the crowd leaning too hard on sentiment and not enough on cash generation?

For anyone wanting to see how this cash flow driven view is built line by line, Look into how the SWS DCF model arrives at its fair value.

GOOGL Discounted Cash Flow as at Sep 2026
GOOGL Discounted Cash Flow as at Sep 2026

Simply Wall St performs a discounted cash flow (DCF) on every stock in the world every day (check out Alphabet for example). We show the entire calculation in full. You can track the result in your watchlist or portfolio and be alerted when this changes, or use our stock screener to discover 35 high quality undervalued stocks. If you save a screener we even alert you when new companies match - so you never miss a potential opportunity.

Next Steps

If the mixed tone on Alphabet leaves you uncertain, consider reviewing the situation while the details are fresh and evaluating both sides for yourself by checking the 4 key rewards and 2 important warning signs.

Looking for more investment ideas beyond Alphabet?

If Alphabet feels fully priced to you, spread your research across other angles so your next move is driven by clear data rather than fear of missing out.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.