According to Taobao's “Double 11” investment rules in 2026, the Tmall platform will start pre-sale preheating and deposit payment on October 15 this year. The final payment period is 20:00 on October 20. In addition, Tmall's spot sales period is uniform from 20:00 on October 20 to November 13 at 23:59, and the spot sales period is nearly 25 days. According to information, the main gameplay of the platform this year is the official discount. When consumers buy individual products participating in the official discount on the Tmall platform, they do not need to collect orders; they can enjoy the instant discount when purchasing a single item.

According to Taobao's “Double 11” investment rules in 2026, the Tmall platform will start pre-sale preheating and deposit payment on October 15 this year. The final payment period is 20:00 on October 20. In addition, Tmall's spot sales period is uniform from 20:00 on October 20 to November 13 at 23:59, and the spot sales period is nearly 25 days. According to information, the main gameplay of the platform this year is the official discount. When consumers buy individual products participating in the official discount on the Tmall platform, they do not need to collect orders; they can enjoy the instant discount when purchasing a single item.