Changes in US stocks | McDonald's (MCD.US) falls nearly 5% to welcome the Investor Day test under the downturn in US business

The Zhitong Finance App learned that on Wednesday, McDonald's (MCD.US) opened low and went low. As of press release, the decline was nearly 5%. Since March, the stock has accumulated a decline of nearly 30%. According to the news, McDonald's will hold a key “Investor Day” (Investor Day) event on September 23. The update is expected to allow investors to understand how management plans to revive the growth momentum of the US market while maintaining growth in the international market.

Although McDonald's has generally outperformed its fast food rivals in recent years, the company is trying to avoid a long-term downturn in the US — especially as Burger King grows faster. After its US business experienced the slowest growth in over a year, the company is adjusting its value-added strategy mix.

According to a report to the operator, the company will work with franchisees in the next few weeks to develop a “longer term” plan that can attract diners who focus on value for money. Meanwhile, McDonald's is “building a short-term transition plan” to launch temporary products and digital offers, focusing on categories that are currently performing well. On its app, customers can buy a breakfast sandwich for $2 or get free fries with a minimum spend of $1.