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Comscore Partners with datafuelX to Bring Seamless Currency Adoption Into the Full Planning and Stewardship Workflow

Barchart·09/23/2026 11:00:00
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NEW YORK, Sept. 23, 2026 (GLOBE NEWSWIRE) -- Comscore (Nasdaq: SCOR), a global leader in measuring and analyzing consumer behavior, today announced a national data integration partnership with datafuelX, a predictive analytics platform used by network groups and publishers to buy, forecast and optimize cross-platform video and Connected TV (CTV) campaigns. This integration builds Comscore data directly into datafuelX's forecasting, pacing, and posting workflows, giving national clients a seamless path to transact on Comscore currency for linear buying on advanced audiences and traditional age-and-gender demographics with the systems they already use.

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