The Zhitong Finance App learned that McDonald's (MCD.US) is following in the footsteps of retail giants such as Amazon (AMZN.US) and Walmart (WMT.US) and announced plans to build its own media network. In August of this year, as part of a pilot program, 450 US direct-run restaurants under McDonald's began displaying advertisements from other companies on digital drive-through ordering screens. The project is still in its early stages and has yet to be promoted to the remaining 14,000 US stores operated by the franchisee. However, McDonald's hopes that the business will eventually grow into a $1 billion business.

The Zhitong Finance App learned that McDonald's (MCD.US) is following in the footsteps of retail giants such as Amazon (AMZN.US) and Walmart (WMT.US) and announced plans to build its own media network. In August of this year, as part of a pilot program, 450 US direct-run restaurants under McDonald's began displaying advertisements from other companies on digital drive-through ordering screens. The project is still in its early stages and has yet to be promoted to the remaining 14,000 US stores operated by the franchisee. However, McDonald's hopes that the business will eventually grow into a $1 billion business.