M&G research shows 41% of advisers expect AI to lift financial advice demand over five years

• M&G research flagged steady-to-rising demand for financial advice despite wider AI use, with 41% of advisers expecting growth.
• Another 39% of advisers expected demand to hold steady over five years, leaving 18% forecasting a decline.
• Investors continued to value human advice: 96% with an adviser rated ongoing support important.
• AI adoption among investors stayed limited, with 63% never using AI for investing, while 13% used it regularly.
• Most advisers already used AI to cut administration time, with 75% reporting usage, supporting a hybrid human-technology advice model.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. M&G plc published the original content used to generate this news brief on September 24, 2026, and is solely responsible for the information contained therein.