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Is It Worth Considering Sundrug Co.,Ltd. (TSE:9989) For Its Upcoming Dividend?

Simply Wall St·09/25/2026 01:09:46
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Regular readers will know that we love our dividends at Simply Wall St, which is why it's exciting to see Sundrug Co.,Ltd. (TSE:9989) is about to trade ex-dividend in the next 3 days. The ex-dividend date is commonly two business days before the record date, which is the cut-off date for shareholders to be present on the company's books to be eligible for a dividend payment. The ex-dividend date is an important date to be aware of as any purchase of the stock made on or after this date might mean a late settlement that doesn't show on the record date. Meaning, you will need to purchase SundrugLtd's shares before the 29th of September to receive the dividend, which will be paid on the 1st of December.

The company's next dividend payment will be JP¥66.00 per share, and in the last 12 months, the company paid a total of JP¥132 per share. Based on the last year's worth of payments, SundrugLtd stock has a trailing yield of around 3.6% on the current share price of JP¥3661.00. We love seeing companies pay a dividend, but it's also important to be sure that laying the golden eggs isn't going to kill our golden goose! That's why we should always check whether the dividend payments appear sustainable, and if the company is growing.

Dividends are typically paid out of company income, so if a company pays out more than it earned, its dividend is usually at a higher risk of being cut. SundrugLtd paid out a comfortable 49% of its profit last year. That said, even highly profitable companies sometimes might not generate enough cash to pay the dividend, which is why we should always check if the dividend is covered by cash flow. SundrugLtd paid out more free cash flow than it generated - 125%, to be precise - last year, which we think is concerningly high. We're curious about why the company paid out more cash than it generated last year, since this can be one of the early signs that a dividend may be unsustainable.

While SundrugLtd's dividends were covered by the company's reported profits, cash is somewhat more important, so it's not great to see that the company didn't generate enough cash to pay its dividend. Were this to happen repeatedly, this would be a risk to SundrugLtd's ability to maintain its dividend.

View our latest analysis for SundrugLtd

Click here to see the company's payout ratio, plus analyst estimates of its future dividends.

historic-dividend
TSE:9989 Historic Dividend September 25th 2026

Have Earnings And Dividends Been Growing?

Companies with consistently growing earnings per share generally make the best dividend stocks, as they usually find it easier to grow dividends per share. Investors love dividends, so if earnings fall and the dividend is reduced, expect a stock to be sold off heavily at the same time. This is why it's a relief to see SundrugLtd earnings per share are up 4.4% per annum over the last five years. Earnings have been growing somewhat, but we're concerned dividend payments consumed most of the company's cash flow over the past year.

Another key way to measure a company's dividend prospects is by measuring its historical rate of dividend growth. In the last 10 years, SundrugLtd has lifted its dividend by approximately 13% a year on average. We're glad to see dividends rising alongside earnings over a number of years, which may be a sign the company intends to share the growth with shareholders.

The Bottom Line

Has SundrugLtd got what it takes to maintain its dividend payments? SundrugLtd delivered reasonable earnings per share growth in recent times, and paid out less than half its profits and 125% of its cash flow over the last year, which is a mediocre outcome. To summarise, SundrugLtd looks okay on this analysis, although it doesn't appear a stand-out opportunity.

With that being said, if dividends aren't your biggest concern with SundrugLtd, you should know about the other risks facing this business. For example - SundrugLtd has 1 warning sign we think you should be aware of.

A common investing mistake is buying the first interesting stock you see. Here you can find a full list of high-yield dividend stocks.