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Gen Digital (GEN) Faces Sharp Share Price Pressure, Is It Still 30% Undervalued?

Simply Wall St·09/25/2026 03:30:58
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Gen Digital (GEN) trades around US$23 after recent pressure, with the share price down over the past week, month, and past 3 months. Those moves frame how investors might reassess this cyber safety provider.

Recent trading has been rough for Gen Digital, with the share price down 12.05% on the day and 20.48% over the past week. The 1-year total shareholder return is down 18.30%, but the 3-year total shareholder return is up 38.38%, suggesting short term momentum has faded even as longer term holders still show a positive overall result.

Pressure on Gen Digital can be a useful benchmark, so scan how other software and cyber security stocks with stronger recent performance stack up in our 30 high quality undervalued stocks

Gen Digital still runs a sizeable cyber safety franchise, yet the share price has been hit hard in recent sessions. Does that pressure leave a solid business mispriced, or does it simply bring expectations for this stock closer to reality?

Most Popular Narrative: 30.1% Undervalued

Against the last close at $23.07, the most followed narrative pegs Gen Digital’s fair value at $33.00 using a 9.7% discount rate. This frames the recent share price pressure as a much steeper markdown than that model implies.

The integration and synergy realization from M&A (notably with MoneyLion and the operational/technology stack unification of Norton, Avast, and LifeLock) are unlocking both cost and revenue synergies, accelerating international channel growth, lowering acquisition costs (cross-selling within Gen's vast installed base at near-zero incremental CAC), and supporting continued margin expansion and earnings growth.

See why 25 investors see Gen Digital as 30% undervalued.

Result: Fair Value of $33.00 (UNDERVALUED)

Still, the narrative around Gen Digital can be knocked off course if big tech continues building more security into devices, or if recent acquisitions keep throwing up integration headaches.

Find out about the key risks to this Gen Digital narrative.

Next Steps

With sentiment clearly split on Gen Digital, treat this as your cue to move quickly, review the full picture, and weigh both sides through the 4 key rewards and 3 important warning signs.

Looking for more Gen Digital style investment ideas?

Do not stop at Gen Digital alone when there are plenty of other stocks that could fit your goals, use the Simply Wall Street Screener to size up fresh ideas fast.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.