NIQ says USD 23 billion shifts from mainstream-priced CPG products to value, premium alternatives

• NIQ consumer survey flagged a polarized spending outlook as 34% of global consumers reported being worse off financially than a year ago.
• Another 30% said they were better off, pointing to widening divergence in household purchasing power across markets.
• Measured CPG spending shifted USD 23 billion in value share away from mainstream-priced products toward value-tier, premium alternatives.
• Rising living costs drove the squeeze, cited by 77% of financially challenged consumers.
• NIQ estimated a global basket that cost USD 100 in 2024 now costs about USD 105.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. NIQ Global Intelligence plc published the original content used to generate this news brief on September 30, 2026, and is solely responsible for the information contained therein.