Opinions of the General Office of the State Council on developing sporting events to stimulate consumer vitality. Among them, it was mentioned to dig deeper into the potential for integrating events and cultural tourism. Organize a variety of ethnic, folk, and folk traditional sports events, and use sports as a carrier to promote exchanges and integration among ethnic groups. Encourage the venue to use landscape such as landmark buildings and creative districts to create an immersive event experience with city characteristics. Places that are in a position to do so can display the beauty of the countryside, civilized rural style, and cultural heritage in all aspects by hosting events rich in homesickness. Launch cultural products such as sports-themed movies, short dramas, short videos, and music to promote sports event culture. Support brand events such as “Travel with the event” and “Enjoy exciting events and enjoy Chinese food”.

Opinions of the General Office of the State Council on developing sporting events to stimulate consumer vitality. Among them, it was mentioned to dig deeper into the potential for integrating events and cultural tourism. Organize a variety of ethnic, folk, and folk traditional sports events, and use sports as a carrier to promote exchanges and integration among ethnic groups. Encourage the venue to use landscape such as landmark buildings and creative districts to create an immersive event experience with city characteristics. Places that are in a position to do so can display the beauty of the countryside, civilized rural style, and cultural heritage in all aspects by hosting events rich in homesickness. Launch cultural products such as sports-themed movies, short dramas, short videos, and music to promote sports event culture. Support brand events such as “Travel with the event” and “Enjoy exciting events and enjoy Chinese food”.