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Acenta Group, Nordic Padel Sign Three-year Padel Cooperation Deal

MT Newswires·09/30/2026 05:32:24
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05:32 AM EDT, 09/30/2026 (MT Newswires) -- Acenta Group (PADEL.ST), via its Acenta AB subsidiary, signed a three-year cooperation deal with Nordic Padel Rødtvet covering products, tournaments, and court sponsorship related to padel, according to a Wednesday release. Nordic Padel will purchase and stock Bullpadel Premium Pro balls and the brand's equipment, with a potential annual purchase target of between 500,000 Norwegian kroner and 600,000 kroner across its centers. The agreement runs until Sept. 30, 2029, starting Thursday. Additionally, the partnership calls for at least one Acenta Padel Tour tournament a year at Nordic Padel. The Swedish padel sport-tech platform will also sponsor a Bullpadel-branded court at Nordic Padel, and the parties will also run joint marketing initiatives and hold an annual joint review of the cooperation.