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Why It Might Not Make Sense To Buy TextMagic AS (TAL:MAGIC) For Its Upcoming Dividend

Simply Wall St·10/03/2026 07:26:24
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Some investors rely on dividends for growing their wealth, and if you're one of those dividend sleuths, you might be intrigued to know that TextMagic AS (TAL:MAGIC) is about to go ex-dividend in just 3 days. The ex-dividend date generally occurs two days before the record date, which is the day on which shareholders need to be on the company's books in order to receive a dividend. The ex-dividend date is important because any transaction on a stock needs to have been settled before the record date in order to be eligible for a dividend. In other words, investors can purchase TextMagic's shares before the 7th of October in order to be eligible for the dividend, which will be paid on the 14th of October.

The company's upcoming dividend is €0.20 a share, following on from the last 12 months, when the company distributed a total of €0.15 per share to shareholders. Calculating the last year's worth of payments shows that TextMagic has a trailing yield of 7.0% on the current share price of €2.14. We love seeing companies pay a dividend, but it's also important to be sure that laying the golden eggs isn't going to kill our golden goose! As a result, readers should always check whether TextMagic has been able to grow its dividends, or if the dividend might be cut.

Dividends are typically paid from company earnings. If a company pays more in dividends than it earned in profit, then the dividend could be unsustainable. TextMagic distributed an unsustainably high 122% of its profit as dividends to shareholders last year. Without extenuating circumstances, we'd consider the dividend at risk of a cut. Considering the lack of profitability, we also need to check if the company generated enough cash flow to cover the dividend payment. If TextMagic didn't generate enough cash to pay the dividend, then it must have either paid from cash in the bank or by borrowing money, neither of which is sustainable in the long term. It paid out 88% of its free cash flow as dividends, which is within usual limits but will limit the company's ability to lift the dividend if there's no growth.

See our latest analysis for TextMagic

Click here to see how much of its profit TextMagic paid out over the last 12 months.

historic-dividend
TLSE:MAGIC Historic Dividend October 3rd 2026

Have Earnings And Dividends Been Growing?

Companies with falling earnings are riskier for dividend shareholders. If business enters a downturn and the dividend is cut, the company could see its value fall precipitously. TextMagic reported a loss last year, and the general trend suggests its earnings have also been declining in recent years, making us wonder if the dividend is at risk.

The main way most investors will assess a company's dividend prospects is by checking the historical rate of dividend growth. TextMagic's dividend payments per share have declined at 37% per year on average over the past three years, which is uninspiring. While it's not great that earnings and dividends per share have fallen in recent years, we're encouraged by the fact that management has trimmed the dividend rather than risk over-committing the company in a risky attempt to maintain yields to shareholders.

We update our analysis on TextMagic every 24 hours, so you can always get the latest insights on its financial health, here.

To Sum It Up

Is TextMagic an attractive dividend stock, or better left on the shelf? We're a bit uncomfortable with it paying a dividend while being loss-making. However, we note that the dividend was covered by cash flow. It's not the most attractive proposition from a dividend perspective, and we'd probably give this one a miss for now.

Having said that, if you're looking at this stock without much concern for the dividend, you should still be familiar of the risks involved with TextMagic. For example, we've found 4 warning signs for TextMagic (1 is significant!) that deserve your attention before investing in the shares.

A common investing mistake is buying the first interesting stock you see. Here you can find a full list of high-yield dividend stocks.