DraftKings Stock And Online Betting Shares As Prediction Markets Scale
Prediction markets and online sports betting moved from niche curiosity to front-page story after Novig’s Sydney Sweeney campaign coincided with a sharp jump in usage and a potential funding round at a reported US$2b valuation. That kind of attention can pull capital into related platforms and tools, or leave slower movers behind. This article walks through three stocks exposed to the same themes so you can evaluate where the real opportunity or risk might sit.
The three stocks in this piece are only a starter pack. The full screen on Simply Wall St surfaced 8 more US-listed betting and prediction platforms with equally compelling narratives that are not covered here. If you want to identify which operators best fit your own thesis, head straight into the Online Sports Betting & Prediction Market Platforms screener
DraftKings (DKNG)
DraftKings is the pure-play that most readers will instinctively link to this screener theme, because its sportsbook, fantasy and prediction platforms already look a lot like the sports-focused markets now grabbing headlines. The real interest is how that footprint translates into scale effects.
DraftKings operates a digital sports entertainment and gaming platform focused on online and retail sports betting, daily fantasy sports, prediction markets, iGaming and related software, generating about US$6.2b in business-to-consumer revenue and carrying a market value near US$9.2b.
Expansion of DraftKings Predictions as a vertically integrated product, with over 600,000 customers year to date 2026 and annualized traded volume rising from US$2.3b in April to US$11b in July, positions the brokerage, DKeX exchange and in-house market maker stack to support higher revenue density and potentially stronger net margins over time.
What really matters now is how one unresolved regulatory and cost pressure shapes the eventual balance between that higher volume and actual profitability.
That tension is the core question for anyone considering DraftKings today, so read the full narrative for DraftKings to see how regulatory risk, costs and volume could be decoupling.
Rush Street Interactive (RSI)
Rush Street Interactive gives this screener a pure online casino and sports betting angle in the Americas, tying directly into investor interest in real-money wagering platforms and how far digital volumes can stretch when user engagement and product breadth move together.
Rush Street Interactive operates real-money online casinos, sports betting and social gaming under BetRivers, PlaySugarHouse and RushBet. It generates about US$1.4b from online gaming and retail sports betting and carries a market value near US$4.6b.
Expansion into online gaming and betting is associated with user growth and a larger revenue base, as well as broader geographic reach.
The key factor is how one set of future regulatory decisions interacts with that user momentum and affects long-term profitability.
Those regulatory choices are exactly what the full narrative for Rush Street Interactive unpacks, showing where user momentum could be accelerating real-money economics or quietly masking emerging pressure points.
Flutter Entertainment (FLUT)
Flutter Entertainment is the heavyweight link between this screener and mainstream online sports betting, because FanDuel, PokerStars and Betfair already sit exactly where prediction-style sports contracts and traditional wagering are converging. That makes the next phase of expansion particularly important to understand.
Flutter Entertainment runs global online betting and iGaming platforms tightly aligned with this theme, with about US$7.0b from the US, US$3.5b from Southern Europe and Africa, US$3.6b from UKI and US$1.4b from Asia Pacific, and a market cap near US$13.0b.
Ongoing expansion of online gambling and iGaming in newly regulated and high-growth markets (e.g., Brazil and the U.S.) is a key focus for Flutter, in the context of increasing global internet and smartphone penetration and evolving regulatory frameworks.
What really matters for Flutter Entertainment now is how one unresolved regulatory and funding pressure shapes the balance between that themed growth story and eventual profit quality.
That pressure point is exactly where the full narrative for Flutter Entertainment traces how regulation, funding and product mix could be accelerating Flutter Entertainment’s next phase of profit quality.
Seeking Alternatives Before The Crowd?
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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.
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