ISG report says European medtech firms shift to continuous product lifecycle model

• ISG analysis finds European medical device makers shifting to continuous lifecycle engineering as software-defined, connected products require ongoing updates.
• Spending is tightening, with buyers favoring investments with clear business value, mature deployment models, and long-term viability before scaling.
• Compliance focus is moving toward engineering maturity and digital traceability; cybersecurity and AI raise validation, explainability, and oversight demands.
• Post-market connected-device data is increasingly used to detect issues earlier, then feed software updates, design changes, and risk management.
• Accenture, Capgemini, Cognizant, HCLTech, Infosys, LTTS, TCS, and Wipro led all three service categories; Deloitte led one.

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