Sprout Social survey finds 55% of U.S. voters say social media posts influence vote choice

• Sprout Social research found 55% of U.S. voters say social posts informed or changed their midterm voting preference.
• Gen Z showed higher exposure, with 79% citing influence; 48% reported a social post changed their opinion.
• Half of Americans follow at least one politician on social; 33% say politicians seem more approachable when posting policy content.
• Trust risks remain elevated, with 80% worried about AI-generated candidate deepfakes; 40% reported being extremely concerned.
• Brand strategy signal: 23% prefer companies keep regular posting while avoiding politics; 11% want brands to pause until elections pass.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Sprout Social Inc. published the original content used to generate this news brief via GlobeNewswire (Ref. ID: 202610060920PRIMZONEFULLFEED9840498) on October 06, 2026, and is solely responsible for the information contained therein.