Track Rabbit Just Became Automotive's Event HQ
With thousands of event listings updated daily, and several flexible ways for organizers to use the platform, Track Rabbit is now the one place to find — and run — automotive and motorsport events.
WEST CHESTER, Pa., Oct. 6, 2026 /PRNewswire/ -- Track Rabbit, the marketing-based event registration, member management, and administrative e-commerce platform for automotive enthusiasts and the motorsport industry, has expanded its event database to thousands of listings, refreshed daily. Whether an organizer uses Track Rabbit to run registration or simply lists an event for free marketing exposure, Track Rabbit is now the central destination for automotive and motorsport events nationwide.
Several Ways to Use Track Rabbit — On Your Terms
This expansion builds on Track Rabbit's recently launched onsite payment feature, which gives grassroots and social organizers — cars & coffee meetups, cruise-ins, local track days, and similar events — the ability to collect payment their own way, with cash, Venmo, PayPal, or whatever method suits them. Between the growing event database and that flexibility, organizers now have several ways to work with Track Rabbit:
- Keep Events Up as Free Marketing: Run registration wherever it already lives, and list the event on Track Rabbit at no cost for exposure to the platform's full automotive and motorsport audience.
- Use Track Rabbit as Registration and Membership, But Collect Your Own Payment: Use Track Rabbit for registration, membership, and event management, and collect payment independently — cash, Venmo, PayPal, or any processor — at a fraction of competitor cost.
- Use Track Rabbit for Registration and Membership and Secure Payment Processing System: Use Track Rabbit end-to-end, including its built-in payment processor, for transaction fees at cost plus the same small platform fee — still a fraction of competitor cost.
A Free White Label Site for Every Organizer
Regardless of which option an organizer chooses, Track Rabbit also offers a free white-labeled page listing only that organizer's own events for their own audience. The feature is already a proven success among Track Rabbit's largest clients, driving increased event attendance by giving organizers a branded destination to send their own following.
"From day one, our mission has been to support and uplift every segment of the automotive and motorsports community — from the biggest race series to the smallest weekend meetup. Staying true to this idea is exactly what has led to us becoming the central location for motorsports enthusiasts, while also opening up real opportunity for low budget organizers who have never had access to tools like this before." — David Atadan, Co-Founder at Track Rabbit.
Key Benefits Include:
- One Central Destination: Thousands of automotive and motorsport events, refreshed daily, make Track Rabbit the go-to source for what's happening across the industry.
- Flexibility at Every Level: Organizers choose the level of involvement that fits them — free listing only, registration with independent payment, or fully processed registration and payment.
- Pricing Built for Grassroots and Pro Organizers Alike: Tiered monthly pricing and at-cost transaction fees keep costs a fraction of competitor platforms.
- Free Branded Visibility: Every organizer, at any tier, can claim a free white-label page to drive their own audience to their events.
Pricing at a Glance
SIMPLE A LA CARTE |
COMPREHENSIVE A LA CARTE |
COMPREHENSIVE ALL INCLUSIVE |
|
TRANSACTION FEE |
Credit Card & Wallet: 3.00% + $0.45 ACH: 0.00% + $0.00 Financing: 3.00% + $0.45 |
Credit Card & Wallet: 3.00% + $0.45 ACH: 0.00% + $0.00 Financing: 3.00% + $0.45 |
Credit Card & Wallet: 3.00% + $0.45 ACH: 0.00% + $0.00 Financing: 3.00% + $0.45 |
PLATFORM FEE |
$0.30 / registration capped at ~$100 per event |
1% of registration capped at ~$1,500 per event |
1.95% of registration |
ADD-ONS |
Paid separately |
Paid separately |
All included at no additional cost |
BILLING |
Add-ons billed monthly. Registration captured immediately or at gate closure. |
Add-ons billed monthly. Registration captured immediately or at gate closure. |
Registration captured immediately or at gate closure. |
*On-site options have no transaction fees — organizers collecting payment themselves pay the platform fee only. *Using membership options changes the platform fee to $1 / registration, capped at ~$100/event on Simple and ~$1,500/event on Comprehensive. Country club pricing is available on request. *Different features and different criteria for simple vs. comprehensive. |
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About Track Rabbit
Track Rabbit™ is a marketing-based event registration, member management, and administrative e-commerce platform for automotive enthusiasts and the motorsport industry. Through modern technology and features, the platform is designed to keep users engaged and connected, increase revenue and decrease costs for leading tracks, clubs, schools, and others who run events or manage memberships. The platform is just one of many leveraged offerings within the ALIVE brand and is managed by a team of experts that partner with clients to build their business utilizing both features within the technology and through sister platforms, solutions, and services.
Visit www.trackrabbit.com to learn more.
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SOURCE Track Rabbit
