Travel + Leisure (TNL) Has A Bigger Role For Sports Illustrated Resorts Now

• Travel + Leisure (NYSE:TNL) expanded its partnership with Wyndham Hotels & Resorts to grow the Sports Illustrated Resorts brand into hotels.
• The updated agreement now covers building, operating and scaling Sports Illustrated Resorts hotels within a broader hospitality and mixed-use platform.
• New Sports Illustrated Resorts destinations are planned in several major leisure and sports-focused cities, moving beyond vacation ownership projects.
• This new phase of Sports Illustrated Resorts with Wyndham is one piece to weigh alongside the rest of Travel + Leisure findings. We have also spotted 5 warning signs (1 major) worth knowing about at Travel + Leisure.

For investors tracking how hospitality brands push into sports and experience-led travel, it can help to compare this move with peers through 29 high quality undervalued stocks.

Travel + Leisure runs a broad hospitality and travel platform across the US and international markets, so expanding Sports Illustrated Resorts with Wyndham integrates a sports-themed hotel concept into an existing network of vacation products and destination partnerships that already targets leisure-focused travelers.

4 things going right for Travel + Leisure that this headline doesn't cover.

Sports Illustrated Resorts pushes the Travel + Leisure bull case into the hotel lane

This expansion of Sports Illustrated Resorts into traditional hotels leans into the bullish Travel + Leisure narrative that newer brands and upgraded destinations can broaden the customer base and feed recurring vacation ownership interest sales. By pairing Travel + Leisure’s mixed use development and management with Wyndham’s distribution and development engine, the deal speaks directly to the catalyst around newer brands contributing a larger share of future sales and providing more occasions to upsell existing owners into higher value experiences.

See how these catalysts shape Travel + Leisure's path to a $91.17 fair value.

For a practical early test of whether this is working, watch how quickly the first Sports Illustrated Resorts hotel projects, such as Baton Rouge and Tuscaloosa, secure developers and move from announcement to opening, and whether management starts calling out Sports Illustrated driven vacation ownership interest sales as a separate contributor on future quarterly updates.

Add Travel + Leisure to your Watchlist and get alerts as these catalysts play out.

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