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    Learn Why The Bull Case For Zillow Stock Could Change Following New Revenue Tools

    Simply Wall St·10/10/2026 16:41:43
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    • Zillow Group has been rolling out integrated tools such as Follow Up Boss, Showcase, and Zillow Home Loans that connect agents, buyers, and renters across one ecosystem. The company is also preparing to report third quarter 2026 results on 4 November via an investor webcast.
    • The push to earn more from each customer connection through software, preferred agent partnerships, and rentals creates a business mix that is less tied to home sale volumes alone.
    • The next area of focus will be how Zillow Group's higher value per customer connection could reshape its broader investment narrative.

    Scan for other real estate and housing-sensitive stocks with resilient monetization and stronger balance sheets by jumping into our curated list of list of solid balance sheet and fundamentals (25 results).

    Zillow Group Investment Narrative Recap

    To own Zillow Group, you need to believe the real estate market keeps moving further online and that the firm can earn more from each buyer, seller, and renter it touches. The upcoming Q3 2026 results on 4 November are the near term proof point. The key short term catalyst is whether integrated rentals, mortgages, and software can offset weaker home purchase activity.

    The biggest risk right now is that stretched affordability and higher mortgage rates keep transaction volumes muted, while legal or listing access disputes add extra friction for agents. Recent news around softer pending home sales reinforces that macro risk but does not by itself change Zillow Group’s push to diversify beyond pure sales volume.

    The most relevant development for this backdrop is Zillow Group’s expectation that its integrated tools, preferred agent relationships, and Zillow Home Loans could generate 35% more revenue per customer connection than the legacy ad model by the end of 2026. That figure goes to the heart of whether the platform can grow monetization even when home purchases are under pressure.

    Rental demand holding up better than purchase activity makes that mix shift more important. Execution risk sits in knitting these services together cleanly enough that consumers and agents actually adopt them at scale. For you as an investor, the webcast on 4 November should help clarify how far Zillow Group has moved along that transition and how management frames the trade off between near term housing headwinds and its longer term ecosystem ambitions.

    Zillow Group Forecasts and Valuation Setup

    Zillow Group's current analyst story points to US$3.9b in revenue and US$525.9m in earnings by 2029. That path assumes 11.9% yearly revenue growth and an earnings increase of about US$470.9m from US$55.0m today.

    Uncover why Zillow Group's fair value indicates a 58% potential upside to its current price, which could narrow quickly.

    NasdaqGS:ZG 1-Year Stock Price Chart
    NasdaqGS:ZG 1-Year Stock Price Chart

    Exploring Other Perspectives

    Some of the most optimistic Zillow Group analysts lean hard into Rentals as the real swing factor. They were pencilling in about US$4.2b of revenue and US$816.6m of earnings by 2029, well above consensus. You should expect those pre news assumptions to be tested once the 4 November update lands.

    Explore 2 other Zillow Group fair value estimates, including one that suggests a potential upside of as much as 230% from the current price.

    Decide For Yourself

    Disagree with existing narratives? Extraordinary investment returns rarely come from following the herd, so trust your own analysis.

    Looking for more investment ideas beyond Zillow Group?

    Once you have a view on Zillow Group, it can help to compare that thesis with other opportunities that share similar qualities or offer very different trade offs.

    • If you want potential upside with strict balance sheet discipline, start by scanning our 20 high quality undiscovered gems that pair strong fundamentals with less crowded ownership.
    • If capital preservation and a smoother ride matter more to you, filter for steadier businesses through our 31 resilient stocks with low risk scores and see which ones match your risk tolerance.
    • If you are hunting for income rather than pure price moves, build a watchlist around our 8 dividend fortresses and focus on companies offering higher yields with supporting fundamentals.

    This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.