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Have Insiders Sold On the Beach Group Shares Recently?

Simply Wall St·10/12/2026 05:20:12
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We wouldn't blame On the Beach Group plc (LON:OTB) shareholders if they were a little worried about the fact that Simon Cooper, the Founder & Non-Executive Director recently netted about UK£872k selling shares at an average price of UK£1.74. However, it's crucial to note that they remain very much invested in the stock and that sale only reduced their holding by 5.2%.

On the Beach Group Insider Transactions Over The Last Year

Notably, that recent sale by Simon Cooper is the biggest insider sale of On the Beach Group shares that we've seen in the last year. That means that an insider was selling shares at around the current price of UK£1.71. While we don't usually like to see insider selling, it's more concerning if the sales take place at a lower price. We note that this sale took place at around the current price, so it isn't a major concern, though it's hardly a good sign.

Happily, we note that in the last year insiders paid UK£195k for 116.05k shares. But they sold 584.04k shares for UK£999k. All up, insiders sold more shares in On the Beach Group than they bought, over the last year. The average sell price was around UK£1.71. It's not particularly great to see insiders were selling shares at below recent prices. But we wouldn't put too much weight on the insider selling. You can see the insider transactions (by companies and individuals) over the last year depicted in the chart below. By clicking on the graph below, you can see the precise details of each insider transaction!

See our latest analysis for On the Beach Group

insider-trading-volume
LSE:OTB Insider Trading Volume October 12th 2026

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Insider Ownership

I like to look at how many shares insiders own in a company, to help inform my view of how aligned they are with insiders. Usually, the higher the insider ownership, the more likely it is that insiders will be incentivised to build the company for the long term. Insiders own 2.2% of On the Beach Group shares, worth about UK£5.4m, according to our data. However, it's possible that insiders might have an indirect interest through a more complex structure. Overall, this level of ownership isn't that impressive, but it's certainly better than nothing!

So What Does This Data Suggest About On the Beach Group Insiders?

An insider sold On the Beach Group shares recently, but they didn't buy any. Despite some insider buying, the longer term picture doesn't make us feel much more positive. But it is good to see that On the Beach Group is growing earnings. Insiders own relatively few shares in the company, and when you consider the sales, we're not particularly excited about the stock. We'd certainly practice some caution before buying! In addition to knowing about insider transactions going on, it's beneficial to identify the risks facing On the Beach Group. Case in point: We've spotted 2 warning signs for On the Beach Group you should be aware of.

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For the purposes of this article, insiders are those individuals who report their transactions to the relevant regulatory body. We currently account for open market transactions and private dispositions of direct interests only, but not derivative transactions or indirect interests.