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    Is MINISO Group Holding (MNSO) A Bargain As It Opens SUPER MINISO In Canada?

    Simply Wall St·10/16/2026 14:34:09
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    MINISO Group Holding (MNSO) just brought its SUPER MINISO concept to Canada, opening the first overseas location at Square One in Mississauga and kicking off a broader rollout of themed, experience-led stores.

    MINISO Group Holding’s SUPER MINISO launch comes at a time when the US$10.58 share price has recorded a 16.65% 7-day share price return and a 20.36% 30-day share price return. However, the year-to-date share price return is down 45.72% and the 1-year total shareholder return has fallen 51.55%, indicating that recent momentum is improving after a much weaker longer-term performance.

    See how MINISO Group Holding compares with other retailers pursuing international expansion and experiential formats by reviewing a curated set of 20 high quality undiscovered gems.

    MINISO Group Holding now trades about 34% below the average analyst price target and around a 47% discount to one intrinsic value estimate. Is the market rightly wary, or has recent caution swung too far?

    Most Popular Narrative: 58% Undervalued

    According to Bejgal, the most followed valuation narrative sees MINISO Group Holding’s fair value at $25.46 compared with the recent $10.58 close, which points to a wide gap between narrative expectations and where the market is currently pricing the stock.

    MINISO has several key growth drivers that could meaningfully impact sales and earnings.

    Global Store Network Expansion: The primary catalyst is the aggressive and ongoing expansion of its store network, both in China and, more significantly, in overseas markets. In the first quarter of the 2025 fiscal year, MINISO opened 125 new stores, with 88 of those in overseas markets. Management has a clear goal of maintaining a net increase of 900 to 1,100 stores globally for the calendar year 2024, indicating a strong and sustained expansion pipeline. This physical expansion is the most direct driver of top-line revenue growth.

    See why 58 investors see MINISO Group Holding as 58% undervalued.

    Result: Fair Value of $25.46 (UNDERVALUED)

    Still, the MINISO Group Holding narrative could be knocked off course if a rapid global store rollout strains execution or if key IP collaborations lose consumer appeal.

    Find out about the key risks to this MINISO Group Holding narrative.

    Next Steps

    Mixed messages in the MINISO Group Holding story so far. If you want to move quickly and make your own call, weigh up the 3 key rewards and 1 important warning sign.

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    This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.