On October 19, Sam's Member Store issued a statement saying that thousands of malicious attacks and false marketing information targeting Sam have recently appeared on various social media platforms. Some accounts use methods such as AI generation, splicing materials, and falsifying interviews to create “Sam's favorite things” that have never been listed on Sam's shelves to carry out deceptive marketing and drainage for profit. At the same time, Sam said that the company's legal team has fixed the evidence on the relevant false content and filed complaints and reports with the platform and supervisory authorities, and will subsequently take legal action to protect rights in accordance with the law. Sam also reminded consumers to screen out such false information, and said he welcomed feedback and supervision from members and all sectors of society.

On October 19, Sam's Member Store issued a statement saying that thousands of malicious attacks and false marketing information targeting Sam have recently appeared on various social media platforms. Some accounts use methods such as AI generation, splicing materials, and falsifying interviews to create “Sam's favorite things” that have never been listed on Sam's shelves to carry out deceptive marketing and drainage for profit. At the same time, Sam said that the company's legal team has fixed the evidence on the relevant false content and filed complaints and reports with the platform and supervisory authorities, and will subsequently take legal action to protect rights in accordance with the law. Sam also reminded consumers to screen out such false information, and said he welcomed feedback and supervision from members and all sectors of society.