In the fast-paced and cutthroat world of business, conducting thorough company analysis is essential for investors and industry experts. In this article, we will undertake a comprehensive industry comparison, evaluating Airbnb (NASDAQ:ABNB) in comparison to its major competitors within the Hotels, Restaurants & Leisure industry. By analyzing crucial financial metrics, market position, and growth potential, our objective is to provide valuable insights for investors and offer a deeper understanding of company's performance in the industry.
Airbnb is the world's largest online alternative accommodation travel agency; it also offers booking services for boutique hotels, experiences, and hotel-like services. Airbnb's platform offers over 9 million active accommodation listings. Listings from the company's 5 million-plus hosts are spread over almost every country in the world. In 2025, 42% of revenue was from North America, 39% from Europe, the Middle East, and Africa, 10% from Latin America, and 9% from Asia-Pacific. Transaction fees for online bookings account for all its revenue.
| Company | P/E | P/B | P/S | ROE | EBITDA (in billions) | Gross Profit (in billions) | Revenue Growth |
|---|---|---|---|---|---|---|---|
| Airbnb Inc | 39.66 | 13.13 | 8.04 | 10.57% | $0.93 | $2.98 | 16.54% |
| Royal Caribbean Group | 17.82 | 7.54 | 4.19 | 11.25% | $1.85 | $2.29 | 6.48% |
| Viking Holdings Ltd | 28.80 | 23.83 | 5.57 | 44.1% | $0.76 | $1.0 | 16.49% |
| Expedia Group Inc | 17.97 | 28.37 | 2.31 | 98.38% | $1.32 | $3.91 | 13.97% |
| Carnival Corporation Ltd | 12.03 | 2.59 | 1.37 | 14.14% | $2.98 | $3.81 | 3.46% |
| Hyatt Hotels Corp | 220.51 | 5.09 | 2.37 | 3.37% | $0.33 | $0.39 | 1.16% |
| Norwegian Cruise Line Holdings Ltd | 9.45 | 2.78 | 0.75 | 8.89% | $0.69 | $1.05 | 4.89% |
| Choice Hotels International Inc | 16.10 | 35.98 | 3.23 | 45.84% | $0.13 | $0.22 | 3.36% |
| Hilton Grand Vacations Inc | 20.45 | 2.54 | 0.58 | 1.04% | $0.16 | $0.35 | 7.27% |
| Average | 42.89 | 13.59 | 2.55 | 28.38% | $1.03 | $1.63 | 7.13% |
By conducting an in-depth analysis of Airbnb, we can identify the following trends:
The Price to Earnings ratio of 39.66 is 0.92x lower than the industry average, indicating potential undervaluation for the stock.
The current Price to Book ratio of 13.13, which is 0.97x the industry average, is substantially lower than the industry average, indicating potential undervaluation.
With a relatively high Price to Sales ratio of 8.04, which is 3.15x the industry average, the stock might be considered overvalued based on sales performance.
With a Return on Equity (ROE) of 10.57% that is 17.81% below the industry average, it appears that the company exhibits potential inefficiency in utilizing equity to generate profits.
Compared to its industry, the company has lower Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA) of $930 Million, which is 0.9x below the industry average, potentially indicating lower profitability or financial challenges.
Compared to its industry, the company has higher gross profit of $2.98 Billion, which indicates 1.83x above the industry average, indicating stronger profitability and higher earnings from its core operations.
The company's revenue growth of 16.54% exceeds the industry average of 7.13%, indicating strong sales performance and market outperformance.

The debt-to-equity (D/E) ratio assesses the extent to which a company relies on borrowed funds compared to its equity.
Considering the debt-to-equity ratio in industry comparisons allows for a concise evaluation of a company's financial health and risk profile, aiding in informed decision-making.
By evaluating Airbnb against its top 4 peers in terms of the Debt-to-Equity ratio, the following observations arise:
Airbnb has a stronger financial position compared to its top 4 peers, as evidenced by its lower debt-to-equity ratio of 0.32.
This suggests that the company has a more favorable balance between debt and equity, which can be perceived as a positive indicator by investors.
For Airbnb, the PE and PB ratios are low compared to peers, indicating potential undervaluation. However, the high PS ratio suggests overvaluation based on revenue. The low ROE and EBITDA, along with high gross profit and revenue growth, may indicate room for improvement in operational efficiency and profitability compared to industry peers in the Hotels, Restaurants & Leisure sector.
This article was generated by Benzinga's automated content engine and reviewed by an editor.