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ServiceNow, Zscaler and a Music Streaming Giant on CNBC’s ‘Final Trades’

Benzinga·10/23/2026 11:51:26
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On CNBC’s “Halftime Report Final Trades,” Malcolm Ethridge, managing partner at Capital Area Planning Group, picked Zscaler, Inc. (NASDAQ:ZS).

DA Davidson analyst Rudy Kessinger initiated coverage of Zscaler on Wednesday with a Neutral rating and a price target of $215.

Rob Sechan, CEO of NewEdge Wealth, named ServiceNow, Inc. (NYSE:NOW) as his final trade.

Supporting his choice, Truist Securities analyst Miller Jump on Wednesday maintained ServiceNow with a Buy rating and raised the price target from $130 to $180.

Don’t forget to check out our premarket coverage here

Joshua Brown, co-founder and CEO of Ritholtz Wealth Management, recommended Spotify Technology S.A. (NYSE:SPOT).

Spotify shares rose sharply on Thursday despite the music streaming company missing Wall Street estimates on third-quarter earnings and revenue, as continued growth in premium subscribers and monthly active users lifted investor sentiment.

Spotify reported earnings of $2.85 per share, missing analysts’ consensus estimate of $3.11. Revenue rose 16% year over year to 4.97 billion euros ($5.72 billion), slightly below the consensus estimate of $5.73 billion.

Price Action:

  • Zscaler shares gained 2.8% to close at $237.76 on Thursday.
  • ServiceNow shares rose 2.5% to close at $157.00.
  • Spotify shares jumped 11.1% to settle at $583.66 on Thursday.

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