Comcast Posts Q3 EBITDA Beat On Media Upside, Faces Threat From AI Tools Like Muse

Comcast Corp (NASDAQ:CMCSA) shares were under pressure Friday morning after the company’s third-quarter results. Here are some key analyst takeaways:

• TD Cowen analyst Gregory Williams reiterated a Buy rating, but cut the price target from $39 to $36.
• Rosenblatt Securities analyst Barton Crockett maintained a Buy rating and price target of $31.

Check out other analyst stock ratings.

TD Cowen: Comcast reported revenue in line with expectations, while EBITDA came in better than estimates, Williams said in a note. He highlighted:

• Upside in the Media segment
• Lower-than-expected mobile additions
• Broadband subscriber losses

The analyst noted that management cited stiff competition and expiring two-year promotional discounts as reasons for the broadband subscriber losses. AI tools like Meta Platforms Inc’s (NASDAQ:META) Muse make it easier for long-time subscribers to find better promotional deals from fiber competitors, forcing cable companies to cut prices, he added.

Rosenblatt Securities: Comcast continued to experience pressure in broadband and parks in the third quarter, Crockett said. He added that:

• With the competitive environment for broadband worsening in the back half of 2026, Comcast cited $30-$40 per month fiber gig pricing in some markets.
• In Parks, trends weakened due to softness in Orlando and comps due to the 2025 Epic Universe opening.

"A large operating and cost transformation is underway, that is expected to drive a $1B charge in 4Q26," the analyst wrote.

The planned split from NBCUniversal remains on track for mid-2027, which may unlock studio value and drive upside, he further stated.

CMCSA Price Action: Shares of Comcast had declined by 1.05% to $22.60 at the time of publication on Friday.

Read More: Comcast Calls Rival Broadband Pricing ‘Irrational’ As Competition Heats Up

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