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Comscore Expands Magnite Partnership to Bring Predictive Audiences to SpringServe

PUBT·10/28/2026 12:09:32
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Comscore Expands Magnite Partnership to Bring Predictive Audiences to SpringServe
  • Comscore expanded its partnership with Magnite to integrate Proximic's predictive audiences and contextual targeting into the SpringServe video platform.
  • The integration enables publishers to package connected-TV inventory for advertising campaigns using targeting that does not rely on IDs.
  • Future Today is among the first publishers using the integration, combining first-party viewership data with contextual signals for privacy-compliant targeting.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. comScore Inc. published the original content used to generate this news brief via GlobeNewswire (Ref. ID: 202610280800PRIMZONEFULLFEED9854662) on October 28, 2026, and is solely responsible for the information contained therein.